US revenue generation
for European companies
without the overhead
A functioning US sales operation, deployed quickly, on a commercial contract rather than an employment one. Lead generation, inside sales, channel development, and fractional leadership, individually or as a complete programme.
Five capabilities. One joined-up US sales operation.
Sales assessment, market opportunity analysis, and a go-to-market playbook built for your product, your sector, and your target buyer. The starting point before committing to execution.
Dedicated BDRs running multi-channel outreach into your target verticals. Phone, email, LinkedIn. Full activity and pipeline reporting. Designed for companies with a validated ICP who need consistent qualified meetings.
Experienced inside sales representatives managing the full cycle from first meeting to close. End-to-end deal management for consultative B2B sales where deal values justify the investment.
Senior account executives and channel managers with ten or more years in B2B, SaaS, and enterprise sales. Partner network development, C-level access, and channel relationships that generate repeatable revenue.
Part-time Sales Directors, CROs, and CSOs providing strategic direction, pipeline management, and team development. A bridge between early-stage execution and a permanent leadership hire.
The outsourced model is not right for everyone.
Four situations where it tends to work. And one where it does not.
Validated ICP, ready to build pipeline
The outsourced model or lead generation with fractional leadership offers execution capacity without the fixed cost and risk of a premature direct hire. Faster to deploy, easier to course-correct.
US traction established, building in-house
Retain outsourced lead generation while building an internal closing team. E360 Recruiting supports the transition through recruitment and onboarding, reducing the execution risk of the handover.
Established partner ecosystem
Channel development alongside outsourced field sales to seed the partner network. Requires dedicated channel management and investment in enablement. Not suitable as a shortcut to market.
Consultative sale, deal values that justify the model
The outsourced model works best where the sales motion is consultative, the buyer journey is reasonably well understood, and deal values support the investment. Less suited to highly transactional categories.
When the full cost of building an equivalent internal team is calculated honestly: recruitment, ramp time, benefits, tooling, and the cost of a bad hire. a well-structured outsourced model is often broadly comparable in cost with significantly less downside exposure.
The limitations are worth stating too. Outsourced teams are not the same as internally committed ones. The model requires the client to stay actively engaged: with clear positioning, realistic expectations about ramp time, and a validated value proposition before execution begins. Outsourcing execution does not outsource accountability for the commercial strategy.
Allentra
Strategy, market readiness, and single point of coordination for European companies entering the US. Assessment-led, with an honest view of which model fits which situation.
Excelerate360
Outsourced sales execution across lead generation, inside sales, field sales, channel management, and fractional leadership. Over ten years and 150-plus software and technology clients.
E360 Recruiting
Sales recruitment for when the transition to an internal team is the right next step. Built on the same understanding of what good US sales talent looks like in practice.
There is no single right answer. Any adviser who tells you otherwise is selling you their preferred solution rather than helping you think clearly.
The right starting point is an honest assessment of where you are: how well validated the proposition is, how complex the sale is, and what you can genuinely commit without betting the company.
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